Cleo&Hooman

Cleo&Hooman is a luxury pet wellness brand founded by Louie Marte and Michael McLafferty, born out of a deep love for their pets and a commitment to creating high-quality, natural grooming products for dogs. The inspiration behind Cleo&Hooman began with Louie’s French Bulldog, Cleo, who struggled with severe allergies and sensitive skin. Frustrated with the lack of effective, safe, and gentle grooming products available, Louie and Michael decided to create their own line of pet care solutions that prioritize the health and well-being of pets.

With backgrounds in marketing, design, and a shared passion for pets, Louie and Michael collaborated with top veterinarians and dermatologists to develop Cleo&Hooman. The brand’s mission is simple: to offer eco-friendly, vet- and dermatologist-approved products that provide premium care for pets with sensitive skin. Their products are meticulously formulated with natural, hypoallergenic ingredients to soothe, heal, and protect, ensuring that every pet feels comfortable and pampered.

Cleo&Hooman quickly gained recognition for its innovative approach to pet wellness, earning features in prestigious publications such as Vogue, Vanity Fair, NBC, and BuzzFeed. Today, Cleo&Hooman’s products, including the popular Zoomie Wipes, Bark Butter, Scrub-a-Pup-Pup Paw Cleanser, and Shampoo & Conditioner Duos, are trusted by pet parents and stocked in luxury hotels and residential buildings across Miami Beach, Los Angeles, and NYC.

Driven by a passion for pets and a commitment to quality, Cleo&Hooman continues to expand its reach, bringing thoughtful, effective pet care solutions to dog lovers everywhere. Louie and Michael believe that every pet deserves the best, and through Cleo&Hooman, they strive to make luxury pet care accessible to all.