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ANNIVERSARY 2025
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Approved by Fritz
About Approved by Fritz:
Approved by Fritz was founded in New York in 2021 by Danielle, who sought vibrant, modern, and sustainable products for dogs that she couldn't find anywhere else. During the pandemic, Danielle observed a significant shift in work-life balance, leading to a surge in dog adoptions. Recognizing that owning a dog is a lifetime commitment, she was determined to make this experience as enjoyable as possible. With a vision to bring joy to both dogs and their owners, Danielle created a line of colorful, durable, and sustainable products, including dog beds, designed to make everyday life extra special. Now, as Approved by Fritz returns to its roots in the Netherlands, we are excited to bring our beloved products to Europe. Our mission remains the same: to enhance the joy of dog ownership with products that are as delightful as they are practical.
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Arya Sit
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Bowls & Mats
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Brutus Broth
Meet Sue & Kim from Brutus Broth!
Our story began on Thanksgiving Day in 2016 when a family member asked to what we attribute to Brutus' (our dog) longevity. The answer: “Love and Grandma’s Bone Broth.” We found that adding Bone Broth to his diet not only provided him with a tastier meal but gave him added nutritional benefits. Not only that, he loved the taste and adding the broth to his dry food made it more easily digestible. The challenge was finding a way to share these benefits with other dogs. Kim and Sue spent thousands of hours researching the pet market, speaking to experts in the industry, testing and tweaking recipes, designing packaging prototypes, working with ingredient suppliers and manufacturers, amongst other things, to assemble the best possible team to help bring Brutus’ Bone Broth to the market.
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CHEWFFON
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Chews
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Cleo&Hooman
Meet Cleo&Hooman:
Collars, Harnesses & Leashes
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Cool Poo Bags
About Taya & Cool Poo Bags:
Hi, I'm Taya, the founder of Cool Poo Bags! Bunny, my Italian Greyhound, not only is my right-hand-gal, BFF, running buddy and muse but also co-owns Cool Poo Bags with me. In 2021, when I learned that my friend's dog had puppies on my birthday, meeting Bunny was serendipitous! Like any new dog owner, I wanted the best and cutest accessories for her, including dog poo bags. Frustrated by the lack of fun options available, the idea stuck with me until I decided, 'Why not create them myself?' And thus, Cool Poo Bags came to life!
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Cosmicos Pet Bakery
Meet
My name is Kim Padilla, and I’ve created Cosmicos Pet Bakery because I absolutely love animals and making them happy is one of my favorite things to do in this world🙂
I studied culinary arts and then decided to specialize as a Pastry and Baking Chef. As I was already working half-time as a pet sitter it became a great idea to mix both my passions and start to create baked goodies and pastries for dog and cat friendly occasions.
We love baking for furry friends with specially selected ingredients. Kim's quest for pet-safe goodness results in colorful, fun treats that are safe for both cats and dogs.
Cosmicos is a latina-owned brand inspired by the colors of the rainbow and the possibility of creating infinite combinations for each personality of every four-legged client that decides to try our delicious handmade products.
This brand was founded in 2022 and since then has become such a fun experience for both my human and animal clients.
Our vision for the next years is to become a brand that can offer personalized products and perfectly handmade experiences that could never be forgotten.
Dashi's
Divine Canine
Dog Care & Wellness
Keep your dog healthy, happy & thriving!
Prioritize your dog’s well-being with our curated Dog Care & Wellness Collection, designed to support their health, comfort, and vitality every day. From premium grooming products and natural supplements to calming aids and skin-soothing solutions, each item is thoughtfully selected to meet your dog's unique needs. Whether it's maintaining a shiny coat, supporting joint health, or promoting relaxation, our wellness essentials ensure your pup stays at their best. Discover holistic, high-quality care products that fit seamlessly into your dog’s routine and give them the love and attention they deserve.
Explore our wellness collection today and give your dog the gift of health, at Everyday Woof.
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dog days of summer 2025
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dogged
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Earth Month
Earth Month Collection: Sustainable Picks for Your Pup & the Planet 🌎🐾
Celebrate Earth Month with consciously curated dog essentials that do good—for your pup and the planet. Our Earth Month Collection features eco-friendly, low-waste, and sustainably made products from small businesses that prioritize planet-first practices.
From biodegradable poop bags and refillable grooming products to toys made from recycled materials and durable gear built to last, these items help reduce your pup’s environmental pawprint without compromising on style or function.
Shop sustainable dog gear, treats, grooming essentials, and more—each thoughtfully chosen for their commitment to cleaner ingredients, ethical sourcing, recyclable packaging, and responsible production.
🌱 Eco-conscious dog brands
♻️ Recycled, reusable, and biodegradable materials
🐶 Small business, big impact
Make every walk, treat, and tail wag a little greener.
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EAT & DRINK
Discover our premium collection of dog goods, featuring single-ingredient treats, supplements, and other essential food-related products like innovative water bottles & stylish and functional dog bowls that provide enrichment. Our collection of single-ingredient treats are made with no preservatives, ensuring your pet gets the purest and healthiest snacks. Prioritizing your dog's well-being, we've also curated a selection of supplements and toppers that add nutrition and wellness to your pet's meals. We've also focused on making sure that all of our treats, chews, toppers and biscuits are preservative free. Complement your pet's dining experience with our range of high-quality dog bowls, designed for both practicality and aesthetics. Explore our collection to find everything you need to keep your furry friend healthy, happy, and well-fed. Shop now for the finest in dog nutrition and accessories!
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EmeryPets
Meet EmeryPets & Luna:
At EmeryPets, we’re more than just a brand—we’re passionate pet owners dedicated to making your pet parenting journey easier and more delightful. As a women-owned business, our story began with a common frustration: struggling with floppy treat molds while trying to make homemade treats for our dogs.
Determined to find a better solution, we channeled our love for pets and design into creating products that are not only functional but also beautifully crafted. From our very first mold design to our growing line of innovative pet essentials, we prioritize quality, usability, and style in everything we create.
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Fall 2025
Our curate selection of fall/pawtumn for your pets is officially here! Pumpkin season is soooooooo back. We offer you a very limited but carefully selected assortment of fall goodies from Plant Dog, Zippy Paws, EmeryPets, Sourdog, Dashi's, & more. From fun Halloween & Thanksgiving themed toys, treats, to pumpkin everything - we have everything your pet would want for this fall season.
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Feeding Enrichment
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Fera Pets
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Gogoma
Meet the Gogoma Team Sandee & Zinah:
Gogoma is a line of culturally-inspired whole food dog treats powered by Korean sweet potatoes. Our recipes are made with nourishing, antioxidant-rich ingredients and unique, culinary flavors dogs love. Made with only premium, fresh whole foods and zero preservatives, Gogoma treats nourish your dog's body while celebrating the joy of sharing good food with those we love.
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Grooming
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Holisticanine
About Holisticanine:
Holisticanine is your go-to source for natural and eco-friendly pet products! We focus on organic, non-toxic, and environmentally friendly items (like supplements) because both your furry friend and our planet deserve the best. Our products are crafted from sustainable materials and we use only the safest, most natural ingredients in our popular balms and supplements.
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Lambwolf Collective
About Lambwolf Collective:
Lambwolf is a New York-based, woman-owned brand that designs products for pets and their owners. Our brand's mission is to improve the quality of life for pets and their owners by creating products that are functional, aesthetically pleasing, and long-lasting.
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Litto Howler
About Litto Howler:
Litto Howler is where adventure meets craftsmanship! We’re a proud Asian and woman-owned small business based in Los Angeles, CA, specializing in handcrafted dog leashes made from genuine climbing rope. Our leashes aren’t your ordinary, they’re the perfect blend of functionality and safety, designed for all the adventures you and your dogs embark on.
Sustainability and ethics are at the heart of what we do. Each leash is thoughtfully made from sustainably sourced materials, ensuring that our products are as kind to the planet as they are to your pup. Whether you're hiking a rugged trail or strolling through the city, our adventure-ready gear is built to withstand every journey.
Join us in exploring the world, one adventure at a time, with leashes that are as resilient and spirited as your dog. Discover the difference of handcrafted, adventure-ready gear with Litto Howler.
Fun Fact! I discovered Litto Howler and Jess not too long after they started their business and when they were known as the "Shiba Pack". They have been inspiring me since day 1!
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Love Liparu
Meet Sarah & Love Liparu:
Love Liparu launched in March 2021, inspired by my dog, Liparu, whom I adopted during my Peace Corps service in Namibia from 2019-2020. Born on the anniversary of my mother’s death, Liparu, whose name means "life" in Rumanyo, brought immense joy into my life. When COVID-19 abruptly ended my service, I spent 110 days reuniting with her.
Back in the US, sewing dog bandanas became my therapeutic outlet and evolved into Love Liparu. Love Liparu creates aesthetic, functional pet items designed to support training. Each product, from leash wraps to travel mats, is made with you and your pet in mind.
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MEOW
Can't forget about all the kitty cats! Our collection of cat-friendly goods & essentials to help elevate you & your cat's everyday! We’ve selected only the highest-quality products designed to support your cat’s health while adding variety and flavor to their daily meals. From vet-formulated supplements and nutritious toppers by Fera Pets to delicious freeze-dried treats and functional bites from brands like Cosmicos, each product is made with clean ingredients that cats love and cat parents can trust. Whether you’re looking to boost hydration, support digestion, or simply spoil your cat with something special, the Meow Collection offers a modern approach to feline nutrition. Every item is chosen for its balance of taste, quality, and wellness benefits, so you can feel good about elevating your cat’s everyday routine.
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NEW & RESTOCKS
Introducing our new collection of curated and hand-selected dog gear, featuring an exceptional range of products including stylish accessories, engaging toys, nutritious treats, and wellness essentials. Each item in our collection is carefully chosen for its quality, design, and functionality, ensuring your pet enjoys the best in comfort and style. From trendy collars and leashes to innovative toys and healthy treats, our collection caters to all aspects of your dog's life. Elevate your pet's lifestyle with our thoughtfully curated selection of premium dog products. Shop now and discover the perfect blend of elegance, durability, and well-being for your beloved companion!
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Nose Work & Snuffle Toys
View collectionOllie B. Good
About Ollie B. Good
Ollie B. Good is a proud Asian-Canadian owned small business from Langley, British Columbia specializing in BPA-free silicone enrichment tools. We pride ourselves on our original designs both with lick mats and slow feeders - pet goods for good pets of all sizes!
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Petora
Meet Petora!
At petora, we bring the magic of K-Beauty to your pets! Rooted in the wisdom of Korean skincare, we thoughtfully craft each product with natural, pet-safe ingredients to support the well-being of your furry friends. Every product is created with love, insight, and a deep understanding of what pets and their families truly need. Our mission is to make pet care easier and more enjoyable, transforming routines into moments of joy and connection. Pet care this thoughtful? You’ll wish it was made for you!
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Plant Dog
Meet YuHua & Plant Dog:
The passing of a dog at the age of 28, who was on a plant-based diet, was the initial motivation for Taiwan-born YuHua to combine her two passions — food and dogs — to create a brand that would be unique, healthy, functional, and delicious, even for the pickiest eaters. Plant Dog also allows YuHua to work and give back to the community and to help alleviate environmental issues by sourcing local ingredients. All of their treats and products are made with no more than 8, natural, human grade ingredients. Their products are free of soy, corn, wheat, salt, preservative, sweetners, smoke flavors, artifical flavors and colors. It is not her goal to make every dog 100% vegan, plant-based, or vegetarian but simply to add a bit of health to your fluffy friend’s daily routine.
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Plush Toys
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Poop Bags & Holders
Poops on dog walks are inevitable! We've curated a selection of goods to make walks with your dogs MUCH MORE enjoyable for you. From Woof & Wonder Poopy Loops to really Cool Poo Bags that are compostable to unique and fun poop bag holders, the world is your oyster when it comes to walking your dog.
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Pupper Squares
Meet Janice & Kenneth from Pupper Squares:
Who said dogs treats have to be boring!? We make fun and unique dog treats with the sole purpose to help drive positive experiences between dogs and hoomans.
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Rigby
Meet the Rigby Founders Nick & Harry!
We’re brothers-in-law with a shared passion for dogs. One is a parent, the other is a professional. We may not agree on much, but one thing we do agree on is that life is worth living. It’s a pouch. Why? Because to live you have to move, so it has to fit in your pocket. Convenient, resealable, full of the same ingredients you would find in Erewhon.
You may not get it now, but when you're squeezing a pouch in your dog’s mouth and they are looking up at you with an expression that will remain in your memory forever, you’ll understand the power of Rigby.
Don’t waste time - get out and show your dog the life they deserve.
- Nick & Harry, Co-Founders
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RYŌKEN INSTINCT
Ryōken Instinct creates high-performance snacks for active dogs—made to fuel focus, movement, and recovery. Founded by a Stanford PhD biochemist and an outdoor enthusiast, the company was born from a real need on the trail: clean, compact, high-value dog snacks with zero filler. Each bar is crafted from responsibly sourced meat from Washington and Oregon family farms and formulated for dogs who move—whether it’s backyard zoomies or backcountry miles. Proudly woman- and AANHPI-owned.
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SALE
Ready to snag a great deal? Our sale section is packed with paw-some finds at great prices! Whether it’s a new favorite toy, cozy bed, or stylish gear, you’ll find quality essentials to make life with your pup even better. Shop now and treat your pup to something special—without breaking the bank!
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SHOP ALL
Welcome to Everyday Woof! Your online destination for curated dog goods and essentials. We specialize in wellness-focused, high-quality dog gear designed to make the lives of dog parents easier and more enjoyable. Our mission is to help you discover great brands and products that enhance the well-being and happiness of your furry friends.
At Everyday Woof, we understand the love and care you have for your dog. That's why we've handpicked a selection of top-notch items, ranging from nutritious treats & holistic supplements, to modern & enriching toys, chic beds, stylish accessories, and health and grooming products. Each product is chosen with your dog's best interest in mind, ensuring safety, comfort, and satisfaction.
Our commitment to quality means you can shop with confidence, knowing that you're providing the very best for your beloved pet. Whether you're a new dog parent or an experienced one, our curated collection is designed to meet all your dog's needs and preferences.
Explore our online shop today and discover the perfect products to keep your dog happy, healthy, and thriving.
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Shop Sunny Tails
About Shop Sunny Tails:
To provide quality, beautifully crafted pet accessories that enhance the joy and comfort of pets and their owners, fostering memorable moments and community connections.
VISION
To create high-quality, functional dog products that enhance the contemporary lifestyle of both dogs and owners. We prioritize intentional design, aiming to enrich the lives of dog families through purposeful innovation and superior craftsmanship
VALUES
Timeless, functional gear for dogs.
A community-driven approach, fostering connections among dog lovers.
A commitment to supporting shelter dogs.
Exceptional customer service, creating a memorable shopping experience.
Skylar Treats
Meet Skylar Treats & Angie:
"Hi, I’m Angie—dog mom to Cathy and Haru, and the founder of Skylar Treats. Like many pet parents, I love giving treats as a way to show love. But everything changed when one treat almost cost us our pup’s life. It looked harmless, but it was filled with unhealthy ingredients we didn’t even realize were dangerous.
That scary experience made us take a closer look at what goes into dog treats—and we didn’t like what we found. So, we decided to make our own. At Skylar Treats, we keep things simple and safe: no artificial colors, no additives, no preservatives. Just pure ingredients, gently freeze-dried or air-dried to lock in flavor and nutrients—because our furry babies deserve the best." - Angie
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SourDog
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Spotted by Humphrey
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Spring 2025
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Springland Pets
At Everyday Woof we carry Springer's Water Bottle. The Best Dog Water Bottle — Designed for your dog to drink fresh water from the attached bowl without wasting a drop. Squeeze & water fills bowl for your dog to drink. Release and water drains into bottle.
We’re Springer, a women-owned small business led by a dynamic mother-daughter duo (and the dogs who love them). Our mission is clear: to design innovative dog essentials born from real-life challenges we've navigated with our pups. Committed to elevating the standards of form and function, we unite dogs and their favorite humans to revel in their dog's favorite playground — Mother Earth.
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Summer
Shop the Ultimate Summer Dog Essentials: Enrichment Toys, Calming Supplements, Treats, Chews, Grooming & More
Keep your dog happy, healthy, and cool this summer with our limited-edition Summer Collection. Featuring 4th of July friendly enrichment toys, calming dog supplements for fireworks and travel, lick mats, long-lasting chews, and summer-themed dog treats — it’s everything your pup needs for stress-free summer fun. Stay prepared with must-have grooming products, portable dog water bottles, and cooling wellness items perfect for beach days, park adventures, and road trips. Whether you’re planning backyard BBQs or weekend getaways, our curated summer dog gear keeps your pup comfortable, hydrated, and enriched all season long.
Supplements
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The FurryFolks
About the Furryfolks:
A Better Life with You – the Furryfolks
At the furryfolks, we believe every furry friend deserves a life full of happiness, health, and fun. That’s why we create playful, stylish, and functional products designed to improve the lives of pets and their owners.
Born from our adventures with Danny, our lovable rescue super-mutt, the furryfolks, began in the bustling streets of New York. We asked ourselves, “Why not create a brand that mixes fun with practicality?”
Our journey from New York’s vibrant energy to Seattle’s innovative spirit was all about finding the finest materials and the best craftsmanship. But what truly makes our brand special is the joy our products bring to you and your furry friends, enhancing your lives and strengthening the bond between you.
Whether it’s a Nosework toy, cozy apparel, or a stylish accessory, the furryfolks is dedicated to making life a little more fun and comfortable for you and your furry folks.
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The Paws
Meet Libby, James, Scout & The Paws:
The Paws was started with love & passion for Bali, plus helping our many furry friends on the beautiful tropical island.
Inspired by tropical & urban locations - The Paws loves mixing bright colors with subtle tones & unique designs.
All styles are designed & made on the island of Bali with work by lovely Balinese and Indonesian men & women.
The paws create bandanas, towels, & other handmade pet products for your furry friends.
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TOYS & ENRICHMENT
Explore our curated collection of modern and unique dog toys, meticulously designed for enrichment and superior quality. Our selection features innovative and stylish toys that not only stimulate your dog's mind but also provide endless hours of interactive play. Crafted with care and attention to detail, our dog toys are perfect for pet owners who value both function and aesthetics. Enhance your furry friend's playtime experience with our top-rated enrichment toys, ensuring they stay happy, healthy, and entertained. Shop now and discover the perfect blend of design, quality, and fun for your beloved pet!
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Treat Pouches & Training
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Treats, Chews & Toppers
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Ubae.co
Meet Callie From Ubae
Ubae began with Max, our first dog, who had a particularly sensitive stomach and skin. Watching him struggle with treats and food sensitivities was heart-wrenching. I began experimenting with purple sweet potatoes and coconut to improve his gut and skin health, and I was amazed by the dramatic improvements we saw.
This experience inspired us to start Ubae. As we spoke with other pet parents, we became increasingly convinced that there was a real need for healthy treats specifically designed for pets with sensitive stomachs and skin. I spent a year planning everything meticulously— from the website and product photos to the packaging—to ensure that Ubae would truly reflect the quality and care we wanted to offer all our beloved pets. I had to figure out how to introduce the products to the market. So far, most of our focus is on events and direct interaction with consumers. I like getting feedback and improving the products based on customers’ needs and suggestions. I put my heart and soul into ubae, and I’m very happy to see that customers can see and feel this.
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Voilà!
About Voilà!
We believe that a life well lived is a life with dogs. If you’ve found us, you might feel the same. Based in Orange County, California, Voilà is backed by a small community of professional dog trainers across the U.S. with years of experience educating dogs and their owners. Welcome to Voilà. We make every moment with your best friend count.
Apart from dedicating the last few decades to building meaningful interactions between people and dogs, we also have backgrounds in design and manufacturing across various industries. Engineering, tinkering, and refining things—well, that’s what we live for (second to our dogs, of course). We recognized the potential to reimagine some of the most widely used training tools on the market today, as well as introduce products no one’s ever seen before.
Over two years in the making, our Ultimate Treat Pouch is the first innovation we’ve developed and perfected to fulfill our own needs as lifelong dog lovers and trainers.
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WALK
Explore our exclusive collection of dog gear that is modern, chic, and make your day to day dog parent life that much easier. Featuring a range of stylish and functional accessories, many of our items are handmade and designed with the utmost care. Our well-designed dog gear combines fashion and function, ensuring your pet looks great while enjoying maximum comfort and usability. From elegant collars and leashes to poop loops that carry your dog's poop for you & cool poo bags that make every walk extra chic, our collection offers the perfect blend of style and quality. Elevate your dog's look with our unique, designer dog gear such as Voila treat pouches, Litto Howler leashes, Approved by Fitz collars, Springer travel bottles and more. Shop now to discover the best in modern and chic pet walking accessories!
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Wild N Fresh Treats
The positive response from family and friends encouraged us to expand, and we officially launched our small business in January 2020. Four years later, we are deeply grateful for our supporters and excited for the future. Our mission remains to provide pets with wholesome, single-ingredient treats and promote their health and happiness.
-Katrina, Founder
Fun Fact! I met Katrina and Toshi long before we both started our businesses by connecting on Instagram for our love of Shibas!
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Winnie Lou
Meet Ashlin & Winnie Lou:
Ashlin Cook was a clean food fanatic who pored over the ingredients list of every product on the shelf. Naturally, she did the same when shopping for her dog and she wanted something better for her fur baby. What began as a food truck for dogs has turned into an absolute treat to support healthy pets everywhere.
It all started with a food truck for dogs and a mission to bring
locally sourced ingredients from Colorado farms to our fur-legged family.
We believe in doing right by our dogs. That’s why we make treats that
dogs go crazy for while also nourishing their body for the long run.
We use only REAL, WHOLE FOOD ingredients, and focus on sustainable,
organic proteins and produce from our local farmers. Our dogs are
our family and we want them to live long, healthy, happy lives by our side.
All treats proudly taste-tested by our furry founders, Winston & Louis.
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Winter
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Woof & Wonder
Meet Leda + Woof & Wonder:
Woof & Wonder is a high-energy, tongue-in-cheek and playful brand founded by Leda Akyuz. As an immigrant from Istanbul, Leda always had an unwavering love for dogs. With a decade of corporate experience under her belt, she pursued her passion for dogs, drawing personal inspiration from her soul dog, Handsome. This led her to establish W&W, a venture dedicated to crafting dopamine products for both dogs and their human companions. Woof & Wonder aims to represent all the delight that owning a dog brings into your life and celebrate that with every product!
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Woofmas
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ZippyPaws
Meet Jen & ZippyPaws:
The story of ZippyPaws starts with a love story between a girl and her dog. Co-founder and Vice President, Jen Glaser started ZippyPaws in 2011. Inspired by her Golden Retriever JJ, she recognized a need for dog toys that were both safe and aesthetically pleasing. The toys were an embodiment of everything JJ was: playful, colorful and full of fun! Now - after a decade - ZippyPaws is heralded as a titan in the pet industry.
From a dog friendly office to birthday parties for our pups, we don’t just love dogs. We think of them as our family. It’s how we are able to put such care and devotion into the creation of our toys. They’re designed not only with lifestyle in mind, but to be the highest quality and safest on the market. ZippyPaws’ own dogs are our first line of quality assurance. If it’s not good enough for our own, it’s not good enough for yours.
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